Into Film Clubs give children and young people the opportunity to watch, discuss, review and make their own films online. Film Clubs is a fantastic launch pad for introducing young people to film, and boosting literacy, critical thinking and filmmaking
The sheer scale and functionality included in the existing Film Club website brought the biggest challenge. We needed to apply careful consideration to the existing, quite diverse, functionality from the original sites; audit it and create wonderful new engaging experiences that would delight our audiences. We worked closely with Into Film to make a web product that sits perfectly within the brand family while building and extending the visual language with stunning photography and interactions.
In order to meet the expectations of the team we would need to work closely with them to capture all existing functionality and transfer it to the new website. As with all truly user-centred projects, user testing was at the heart of our design process; and we ensured that real-world data and user feedback informed every step of the journey, no matter how small.
As if often the way, our core thinking was to work damn hard to keep things simple for the user. This was particularly important in designing interactive journeys such as bookings where any distraction or confusion can lead to people dropping out (a major no no).
A sub tier of club management navigation was chosen to separate key features into individual areas. This in turn allowed for complex areas such as "manage film club" to again be separated into an easy to digest list of options.
We wanted to do something special for our audience. So we revisited all the user journeys from the ground up.
We improved the rating system, and linked it through to competitions such as review of the week. With this the process of writing a review super-charged, making it much more intuitive and enjoyable.
Not happy with just that, we also improved messaging. Members now benefit from a funky little notification system, and likewise, leaders also get their own administrative notifications panel added to their dashboard, and can easily create screenings and bulk notify members, all from the one screen.
Our team helped breathe new life in the Into Film Clubs brand, incorporating bright, colourful and delightful visuals with a much greater level of interactivity and engagement. What's more, we didn't only consider the audience, but we applied the same passion for the editorial staff, making the management of Into Film Clubs a breeze!
Every element we created benefits from a level of interactivity that only enhances its core purpose. With the help of extensive user testing, collaboration and a little css3 and html5 magic; the new Film Clubs site engages all it's audiences on a whole new level.
Delivery of the Film Clubs designs has been on time and exceeded expectation in every way. Features that had become dated in the existing site have now been given a new lease of life, and users are loving it.
And don't think we're done yet. We've got heaps of cool new features coming throughout 2017, so don't delay, get yourself into a film club right now folks!
Aerian delivered the design to brief and beyond. They are a great bunch to work with - really collaborative, and intent on getting the right design for the brand and for the user. They tackle problems head on with creativity and focus. I loved working on this project with them and am chuffed to bits with the result.