Xelplex brand buildClient: Xelplex
Launch date: 13/10/2009
Xelplex approached us to help create a brand and corporate styling that represented all the various things they both stood for, and attained towards. As a franchise and business growth company, this involved many holistic ideas as well as just as many fundamentally more understandable concepts for the layman.
To this end, we worked closely with the directors, talking at length about the aspirational themes and colours they wanted to employ. From this, the term 'fastgrow' was coined - a term that described the organic, yet accelerated, nature of their services to businesses. From this, the idea was expanded into various mediums - print, media, motion graphics and of course - web.