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Xbox 360 sting 2007
Client: Xbox 360Date: 12/06/2007
This sting was produced for the unofficial 360 magazine. It begins in black space, where from the edges, many wireframe squares swirl into the centre of the screen accompanied by an eerie glow.
The squares begin to form a circular tunnel which the camera pulls upwards from. As this happens the squares are slotting into place to form the walls of the tunnel which become the internals of the letter ‘O’ in ‘Xbox’. The camera then pulls out yet further to the left revealing the logo. The black background wipes away to white with a stark resonating sound to end the sting.