TES iboard product development and websiteClient: TES
Launch date: 14/08/2012
The Times Educational Supplement wanted to monetise the existing, highly popular iboard website which provided hundreds of free games for primary teachers, parents and children alike.
We worked closely with teachers and internal staff to detail site features, interaction, educational resources, lesson plans and site structure, ensuring the site was delivered in accordance with the company brand and also to provide a smooth transition for users of the existing site. This was important as many teachers rely on iboard to deliver their lessons and being able to find the resources they need on a brand new site was paramount.
The site had to support older browsers yet the client wanted to use HTML5 as much as possible for accessibility and SEO reasons. We used Modernizr to provide a fallback for older browsers to ensure a consistent experience for all users.
Allowing teachers to expose otherwise-paywalled content to their students is pioneering in this market. Children do not require logins to access content for which their teachers have subscriptions. Resources are added by teachers to folders which their pupils can access with a special URL. The folders can be renamed at whim making it simple to navigate for pupils, and easy to organise for teachers.
We've delivered a number of extended features since launch. Such as the "Special folders" which are themed folders with a fixed set of content provided as incentives to certain subscribers. For example, a set of Jubilee-related activities have been added to a patriotically-themed folder as a reward for early-bird subscribers.