Project Details


Red Line Racing sting 2007
Client: Red Line Racing
Date: 15/05/2007


Redline is a modified car magazine. The sting features such a car travelling at speed down a dramatically lit tunnel. Company logos of sponsors adorn the side skirt as the camera pans down the side of the car to the front wheel.

The sound of the engine is clearly heard with a bassy exhaust note. Music plays as if it is coming from inside the car, in a style familiar with the magazine’s audience. It uses a rising filter that adds to the sense of drama. The car then brakes hard locking the wheel, the sound of sqealing tyres fills the tunnel and the car squirms to control the force.

The music reflects the change of pace, timed exactly with the imagery. As the car comes to rest, the smoke clears, and the image of the wheel is strongly presented, after which the camera zooms into the centre cap where the redline logo sits, filing the screen and ending the piece.