This is a well know rock and heavy metal magazine, with this sting featuring as an intro to the cover mounted DVD.

The sting starts inside a dark metal mould. At this point it is unclear, until suddenly molten yellow-white metal appears, lighting the screen with dramatic impact. The camera then pulls away from the liquid which begins to fill the mould, rushing upwards with sparks and roaring sound. It gets nearer and nearer to the camera which then pulls out of the mould.

The imagery reveals that the metal mould is an extrusion of the letter ‘H’ which is then stamped in dramatic style with the word ‘Metal’, shaking the camera and creating many sparks.

Whilst this happens the once molten metal is cooling producing steam. The camera then pans across the word revealing the other letters before pulling away very rapidly with camera shake ending on the logo, with a scratched metal background.