Just4Specs web designClient: Just4Specs
Launch date: 18/02/2011
Just4Specs is a family run online business offering designer glasses and sunglasses at discount prices.
Just4Specs approached Aerian to create a corporate brand for the company that more accurately portrayed there services. This involved choosing a new company colour palette and modernising the existing brand.
The corporate branding of Just4Specs was accompanied by the designing of a new website to sell their designer frames and glasses at discount prices. With search engine optimisation as a key to its success the design phase of this project involved carefully wire framing the initial structure of the website to ensure the positioning and overall weighting of page elements were accurately placed the most effective results.
The look and feel stage of the website involved making it easily distinguishable as Just4Specs while maintaining a user friendly interface. This was achieved by incorporating the already agreed colour palette into the website design and user testing it using simple HTML wireframes to ensure any problem areas were highlighted and rectified at early stages in the project.