Just 4 Specs is a retailer offering designer glasses at discount prices. By selling their designer glasses online just4specs are able to save on overhead expenses and pass on these massive savings to you (the customer).

As an Aerian Studios SEO client, just4specs.co.uk receives on-going search engine optimisation and consultancy from us, indicating key factors affecting the performance of the website and ways this can be improved. The most recent task was to reduce the websites bounce rate which was at a steady 60%.

After further research it was found that the majority of traffic leaving the website was from the product listing page. With this in mind we took on the task of re-designing these pages to make them more user friendly and the overall user experience of the website a more enjoyable and professional experience. The newly designed and built pages provide users with a clearer picture of the savings available and indication of the exact designer glasses brand they are on.

We can confidently say that these changes have dramatically reduced the bounce rate of these pages to 35% and it continues to fall to this day. Currently more improvements are under development, so watch this space for the next just4specs website SEO update.