Fast Bike Sting 2007
Client: Fast BikeLaunch date: 22/03/2007
Fastbikes is a popular biking magazine, with this sting being produced
for their cover mounted DVD. Using the theme of biking and the logo’s
red ‘delta’ shape, it enters the ‘A’ of the word ‘Fast’ which becomes a
tunnel.
The delta’s motion weaves across a road with tunnel struts
rushing by. Motorbike sound accompanies the animation which combined
with heavy motion blur creates a real sense of speed associated with
the magazine’s subject. Upon reaching the end of the tunnel, the delta
banks away to the right as the camera rotates 180° to the left.
The
logo extrudes into the screen creating an abstract area where imagery
slows to contrast with what preceded. Then the logo extrudes backwards
onto a black background with a dramatic resonating sound whilst the
delta slots into place to finish the animation.