Easy Mandarin Web Design and User Experience DesignClient: Easy Mandarin
Launch date: 13/06/2011
Easy Mandarin is the premier Mandarin educator in the UK, accredited by HanBan, a public institution affiliated with the Chinese Ministry of Education, is committed to providing Chinese language and cultural teaching resources.
Aerian was asked to redesign their current site to focus on the youth sector (5-13). The redesign allowed Easy Mandarin to develop an online interactive course to supplement their classroom courses in their London school. This provided us with a fantastic opportunity to produce some really fun and exciting designs to encourage students to improve on their skills.
After extensive market research, our aim was for bright, bold graphics that would appeal to the target market. The design process also involved using wire framing to create user journeys for students, parents and teachers who would be using the site to learn mandarin.
To give the website a fun and invoking feel, we felt the incorporation of animal characters would be a great addition. The characters main purpose was to help guide students through the online courses, giving words of encouragement when necessary and creating a light bit of comic relief.
The website design also features a password protected area for teachers and students to keep track of progress. The password protected area required extensive consideration to be attractive to children yet also clear for adults to track the student’s progress. This was achieved through a quirky modular style design being carried through from the homepage, involving styled boxes that contain specific information on the chosen course and large colourful buttons for users to navigate to their chosen area.
We really enjoyed working on this project and we hope that the designs help Easy Mandarin to become the best resource for Mandarin learning on the internet.