H2G2 is a web based community website, designed and created by the wonderful author Douglas Adams. The website is loosely based on the guide featured in the Hitchhiker’s Guide to the Galaxy, also penned by Douglas himself.

This project marks a particularly proud moment for us, as so many of our team are massive fans of Douglas’s work and Hitchhikers.

We were tasked with a particularly problematic design solution:, to appeal both to the eclectic and passionate existing community, and the un-initiated new comer alike. Such was the swathe of feeling towards the brand, we decided to engage with the existing community, and to bring them in as part of the design process through 6 rounds of User Testing (UT).

From our analysis of this data, we were able to create a toned down version of the Hitchhikers brand, that answers both these design problems.

The feedback from the community has been fantastic, with almost 100% ‘happy customers’.

If you haven’t seen the site already, go there.. now. It’s brilliant and we cannot recommend it highly enough.