The BBC needed a mobile-only, content-managed HTML5 site to provide virtual guided tours around parts of Britain. For example, there is a walk exploring the impact of World War II on London, and also a Doctor Who walk around Cardiff, taking people around locations used in the TV series.

Having been provided with designs, we built on top of the framework we made for BBC Things To Do Mobile to produce a responsive, touch-enabled site. Editors are able to build up walks by adding points of interest until a full walk is built up. Maps and transport tips (e.g. which tube stations are near) are added to help the users enjoy the walk as much as possible.

Breaking up the content-management of what is a pretty complicated data model so that walks can be built up piece by piece took a lot of planning with the editors. Of particular importance was bringing the text, images, galleries, audio and video from the various BBC systems into the content management workflow to make it as intuitive as possible for the editors.

This was the first offering from the BBC with a total focus on content intended to be consumed at a specific location. It attracted David Dimbleby and Arthur Darville as voice talent for the first two walks, giving users a relevant and familiar accompaniment to the content.