BAFTA albert carbon calculator web design and User Experience DesignClient: BAFTA
Launch date: 14/06/2011
Born at the BBC, BAFTA albert is a wonderful carbon calculator tool designed (at least initially) for the TV production industry to highlight issues and potential solutions for reducing the carbon footprint of individual shows, and organisations in general, measured over the course of an hour.
We are extremely proud to be involved in such a wonderful project, working with such forward thinking companies. Our remit was to create a brand guidelines, to be used both in house and by third party services providers. This brand was then extended into the front end skin for the Share Point website that powers albert.
Part of the key considerations when designing the tool was user centric design, but based around a system upon which we had very little control. Involving the foot print of our very own head of design, the brand had been heralded as a massive success within the industry and we\'re very much looking forward to it\'s launch later in 2011.