Born at the BBC, BAFTA albert is a wonderful carbon calculator tool designed (at least initially) for the TV production industry to highlight issues and potential solutions for reducing the carbon footprint of individual shows, and organisations in general, measured over the course of an hour. 

We are extremely proud to be involved in such a wonderful project, working with such forward thinking companies. Our remit was to create a brand guidelines, to be used both in house and by third party services providers. This brand was then extended into the front end skin for the Share Point website that powers albert.&;

Part of the key considerations when designing for albert was the sheer breadth and depth of uses of the brand. It had to be flexible to be printed on a variety of materials (natually all sustainable) as well as broadcast, web and exposed seamlessly with multiple other brands from albert partners: BBC, BAFTA, Channel 4, IMG, Kudos TV and Film, Shine TV, Sky, Talkback THAMES and TwoFour. Not only did the brand have to work within the deep and wide brands of these organisations, but also there were key decision makers from each of these involved in the creation and decision processes. So it was with great pride that we can say that we've managed to deliver a brand that these companies are happy to work with, but are proud to be associated with.